Nike House of Innovation Paris

↳ UI Design, Print, Artworking(2020)

After New York and Shanghai, Nike unveiled the second House of Innovation, a new global store concept in Paris. The launch of Nike’s biggest innovation moments, the concept is matched with a personalised and digitally connected retail experience.

Mobile - Launching experience UI

The House of Innovation experience is an augmented reality in-store experience allowing the users to immerse themselves in the new store, discovering the 3 main parts: The Nike Arena,The Sneaker Lab, and the Nike by You.

The Windows

LINKS

Fast Company - Honoree in Innovation by Design 2020(LINK)

View on Nike.com(LINK)

CREDITS

AGENCY — B-Reel London
CREATIVE DIRECTOR — Roma L., Johan J.
MOTION — Julien S., Chris D.

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